Define the monthly objective
Start by deciding what the month is meant to accomplish. The objective might be supporting a new market, strengthening a group of commercial pages, or maintaining steady authority growth across an established site.
Create a balanced target-page plan
List the pages that need support and group them by priority. Include branded, partial-match, URL, and natural anchor options rather than treating every placement as an exact-match opportunity.
Use approval batches
Smaller approval batches are easier to evaluate and adjust. They also reduce the risk of committing the full monthly budget before the first placements are reviewed.
- Set a monthly quantity range
- Separate markets and languages
- Approve in batches
- Record live URLs and dates
- Review the mix before the next cycle