Treat each market separately
International campaigns should start with separate market requirements. A country may need a local TLD, local-language content, or a different placement mix from the rest of the campaign.
Local TLDs are one signal, not the whole strategy
A local TLD can improve market alignment, but it should not replace broader site review. Relevance, visibility, language, site activity, and placement terms still matter.
Consolidate reporting after local planning
The campaign can still use one approval and reporting workflow, even when the inventory is separated by market.
- Prioritise countries
- List acceptable TLDs
- Confirm language
- Set local budgets
- Review local shortlists