Buyer Guide

12 questions to ask a backlink provider before ordering

Use these questions to clarify inventory, placement terms, reporting, and campaign expectations.

9 min read2 June 2026BeTRank editorial

Questions about the site

Ask how the site was selected, whether you can review it before approval, what language and market it targets, and how current metrics were checked.

Can I approve every site?
What exact placement will I receive?
How long will it remain live?
Is the site currently indexed?
Can I choose country and TLD?

Questions about the campaign

Clarify how anchors, target pages, volume, and delivery timing will be handled. A provider should be able to explain the workflow without promising a specific ranking result.

How are anchors coordinated?
Can delivery be paced monthly?
What happens if a placement changes?
How are reports organised?
Are bulk orders separated by client?
What information is needed from me?
Are outcomes guaranteed?

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